the Melissa McCarthy KIA car add
This add is for young audience and those who love Melissa McCarthy and those who like to be ecol -friendly car. This is a populist advertisement it is for all people. they are try to make all kinds of people to like this car to the other out there. In this advertisement  you only see the car a little the rest of the time its Melissa getting herself into harms way to save the environment. the only time you see it is when she goes place to place. the company that made this advertisement is use a well know actress to make it more young people friendly. if you make something  more human friendly then more people will buy it.
https://www.youtube.com/watch?v=1dQ9a5EFZeI