this advertisement is taking  a emotional side of you. it showing you the bad side of driving and being on your phone. its showing that is he paying attention  you then who paying attention to the road. and for most people they lose there family member and friends to distanced driving. to most people they don't want the last thing someone said to to be a text. if you are texting him and he answers then your the one who killed him your the one who took his eyes off the road.